ABOUT THE DESIGNER
ZABELL was established in 2014 by Zaza Ja’afar. I started the business as part time basis while still attached with airlines as stewardess. I decided to quit my job and concentrate on ZABELL fulltime. I managed to open a small boutique and it was a success.
But everything turn downhill once covid-19 pandemic started. The struggle was real when I was forced to closed down my boutique due to the pandemic.
At that time my stock inventory piled up and couldn’t do anything with it. I faced many difficulties in order to sell my design. Eventually I decided to move to social media as my business platform.
At first it was very tough to gain viewers buyers and customers. I kept trying hard to advertise my design. After few months of struggling, I managed to gain the trust of customers and business started slowly good progress.
Due to the demand of customers. I need to come up with new design in weekly basis to meet my customers’ demands and requirements.
Until today I’m still dedicated to produce new designs. With this success I’m planning to go global to expand my design.